Social Impacts of Cruise Tourism

Social Impacts of Cruise Tourism The social impact of the cruise industry on the destination has a few positive effects. When cruise tourists arrive at ports of destination, interactions between local residents and cruise tourists benefits both parties. The cruise tourists can gain knowledge of the destinations lifestyle and culture. This is the same respect to the inhabitants. Locals can gain knowledge from people around the world. Residents can learn about lifestyles of their guest from around the world. However, a high interaction level between residents and cruise tourists has drawbacks by limiting the personal space of residents due to the high population of cruise tourists. Eventually, high interactions between cruise tourist and inhabitants would change their unique lifestyles. This brings the point of social damage in mind where social and cultural damage is one of the main arguments against tourism. In context of tourism, cruise tourists are evidently wealthier than locals from popular cruise destinations. This evidently creates social problems because it creates hierarchy which leads to tension between cruise tourists and locals. Furthermore, interactions between cruise tourists and residents show further negative impacts because new, unusual ideas brought in cruise tourists can make locals envious and would desire to copy the nature of tourists who seems so rich and stylish. Further social damage caused by the cruise industry can be supported by the idea of competition of space. This is triggered when large amounts of cruise tourists, usually two or three cruise ships arrive at small ports. When large amounts of cruise ships arrive, the number of cruise tourists ratio to locals is large. According to Espinal, 2005, Bahamas has 11 cruise guests to 1 local; Aruba has 8 cruise guests to 1 local; Antigua and Barbuda, 7 to 1; and Dominica, 5 to 1. However, this ratio is only true to small parts. Large cities such as Miami, Barcelona, and European countries differ. In fact, highly populated cities have the opposite effect, because cruise tourist numbers are rather small compared to on-land tourists or residents. The competition of space enhances through the fight for cruise ships by neighbouring ports to attract cruise ships for economic benefits. The fight continues between the cruise ship industry and the cargo shipping industry to gain port space. Another d ilemma of space continues between on land tourist and cruise tourists. When cruise tourist arrive at destinations, on land tourist are forced to wait in line for attractions such as monuments and museums, and they wonder why it is overcrowded at the beach. Finally, the idea of competition of space limits the transportation benefits, what hurts the transportation the most is when large amounts of cruise tourists arrive at destinations which cause volatile in the demand for taxis. Environmental Impact of the Cruise Industry The cruise industry is the fastest growing industry in the travel industry. With enormous growth in the number of passengers, the number of cruise ships at sea, and the increased variety of destinations, followed by bigger and more luxurious cruise ships to keep up with the increase of demand; the substantial growth in the industry follows with increasing impact on the environment. Like many hospitality and travel industries, the negative impacts on the environment outweigh the positive impacts. Even though the cruise industry is relatively small compared to the airline industry, cruise ships and their passengers generate more volume of waste and pollutant emissions while travelling and docked in port. According to the United States Environmental Protection Agency, a one week voyage generates more than 50 tonnes of garbage. During that same week 3.785 million litres of waste water is produced. That is water that is harmful to the ocean life and cannot be dumped back into the ocean wi thout it being treated. Furthermore, 794,850 litres of sewage, 95,000 litres of oil contaminated water, and 568 litres of hazardous waste is produced. These numbers are multiplied by more than 200 cruise ships sailing the world 365 days a year. In comparison to other travel industries, a cruise ship such as Queen Mary 2 emits 0.43 kg of Carbon dioxide per passenger mile, compared to 0.257 kg for a long-haul flight (Climate Care). In comparison to on-land tourists, cruise ship passengers generate 3.5 kg of garbage while 0.8 kg of garbage is generated by on-land tourists. (http://www.uneptie.org/pc/tourism/sust-tourism/env-3main.htm). In addition to pollution, coral reefs are taking a significant damage. According to ocean planet, there are 109 countries with coral reefs. In 90 of them, reefs are being damaged by cruise ship anchors and sewage. It is said 70% of cruise destinations are in these biodiversity hot spots. However, it is not the amount of pollution and damages generated by cruise ships that most are concerned, but rather, the way cruise ships dispose their waste. Cruise ship waste disposal is highly unregulated, where waste can be dumped a few short miles off shore, which is later brought back to shore due to ocean currents. In the past, discharge from cruise ships exceeds the water quality standards set by National Authorities in relations to bacteria level, metals, and hydrocarbons and plastic. In most cases, there was no monitoring, no enforcements and no deprivation from local authorities if cruise ships violated the pollution standards. The cruise industry continues to promote itself as environmentally friendly, the truth is, there are many instances of cruise ships breaking the law. A single cruise company can accumulate hundreds of pollution violations, which have results in payments of millions of dollars in environmental fines. However, in some cases, environmental incidents h as been accidental, due to simple human and mechanical error, such as fuel discharge from cruise ship loading fuel at ports Since the increased harmful effects on the environment has come to light, cruse industries has done their part by improving their efforts in processing waste onboard. As technology increases, their ability to become more eco-friendly becomes a priority. Holland American Line has invested $1.5 million into a program called Seawater Scrubber Pilot. This program looks for opportunities to reduce engine emission on its ships. The Sea Water Scrubber system uses the natural chemistry of seawater to remove all sulphur oxide. The seawater is then treated to remove harmful components before dumping it overboard (world cruise industry review). Even though recycling and using green materials is only a small step, it makes a big difference. Take Crystal Cruises for example. They are introducing 100% recyclable coat hangers, which eliminates 9 billion wire and plastic hangers sent to landfills each year. They are also using washable and reusable garment bags instead of plastic laundry bags (world cruise industry review). On the major scale, most cruise ship companies are taking step to map out global routes where waste discharge will cause the least damage to delicate ecosystems. Other major efforts that some cruise ship companies are implementing are scheduling their arrival and departure time so cruise ships use less fuel while docking. Princess Cruises has invested $4.5 million to implement a cold-ironing program in Alaska. This is when ships plug into a ports electricity supply while docked in order to get hydroelectric power on board. This is the same concept as a hybrid car. The cost of equipping each ship is $500,000 where the benefits outweigh the costs. In California, 70% of cancer risk is due to the toxic air contaminants created by diesel. The biggest contribution to these toxins is cargo-handling equipment and the ships use of diesel engines while at port. With the use of the cold-ironing program, ships will not create this harmful pollutant that cause many envi ronmental problems. Companies are taking the next step to keep their ships as cool as possible to eliminate excessive stress on air conditioners in addition to maintaining speeds at fuel efficient speeds. Crystal cruises has begun auditing it ships lighting and energy consumption. They are saving more than 960,000 kW/h, which is equivalent to nearly 200 tonnes of fuel a year.

Marketing Research on Red Bull Energy Drink in Vietnam Market Essay

1 – Objective: Nowadays, energy drink’s becoming an important part in food market holding great number of consumer in the world as well as in Vietnam. Thinking about high energy drink branches, many customers think about a popular name: Red bull. How successful this branch is, the way they develop their mark and how was they cared in Vietnam’s market. Everything related with Red bull will explained in this research. 2 – Targets: In this research, Customers, market share and Advertising are focused most. Through 3 Literature reviews, more information about Customers, Market share and Advertising will discoed. 3 – Stakeholder: Supplier: Absolutely compliance all regulations in the contract between producer and supplier about timely and the quality raw materials as well as payments. The common purpose is getting benefit. The supplier can get benefit from selling raw materials while Red Bull Vietnam get from selling finished products Distribute Channels: Producer can not go every where to sell their products. They need to the helps from distribute channels include representatives, wholesalers and retailer. These distribute channels can be discount from producer depend on their agreement. Union: is an organization which can protect the benefits of staffs and workers in company. Red Bull also try to care for the life of staffs and workers, invest money to improve the skills of workers, make them feel free when working, bring the best effectiveness for production Government: A legal company is that is not only unlawful, but also full implementation of obligations with the government. It is taxation. This is a condition for government to consider the legitimacy of that company Beside that, there are some organizations such as Vinatas_ The Standard and protect consumers Vietnam which will representing for consumers and protect for the benefits of consumers when their benefits were violated. 4 – Background (PEST) POLITICAL-In the beverage market of Vietnam, Red Bull is the non-alcoholic drinks ehich was first introduced , namely Energy Drinks- A phase â€Å" Energy Drinks† is not really credible. It is easy to be banned in domestic market if happening the scandals that relevant to the quality or safety such as: containing cocaine or other drugs†¦| ECONOMICS-Red Bull is a special drinks and it serve for a niche market. – Their target customers is sportsmen or people who must hard an d need to to pushed up-Product life cycles quickly, easy to turnover| SOCIAL-At the beginning, no many people wanted to try it because the psychology suspect. but now people are changing and tend to open more new experiences- People take care more about healthy, only using products which have been confirmed by Health organizations- Red Bull has appeared in Vietnam market for a long time and has built a strong image in customer’s mind| TECHNOLOGY- Technique requires high technology, line modern machinery, closed line, ensure hygiene and safety-The main types of packaging are cans and glass bottle. Can is made from recyclable aluminum which is very friendly with environment.moreover, glass bottle aldo can be recycled, therefore not be harmful for our environments ( Red Bull_ The macro environment, 2009)| Although still having a little bit difficulties about political, Red bull is a strong brand that has been a long time n customer’s mind, with many advantages of technology and economic, Red Bull has a potential opportunity to develop more and more in Vietnam beverage market. | PEST Analysis 5 – Literature Review: 5. 1 – Literature review 1 (Customers) Red Bull’s one of the biggest energy drink branches all over the world – no one can negate that. It seems not to stop at that point but keep developing wider and deeper. Red bull grasps in his hand which kinds of customer want to recover their energy faster and aim them as the target customer of branch. They are in the age from 18 to 35, who need more and more energy for work, study with serious stress and enjoy their life in nightclubs. Especially, universities are the good place to consume product every night and day because many students feel very hard to concentrate on their study without Red bull. So that this branch’s trying to create their promotional strategies target straight to university and students. (Red Bull IMC Plan, 2008) In Vietnam, Red bull’s still a popular name in different appearance: red tin, blue words imported from Thailand or made in Binh Duong-Vietnam . However, recent years, its market share in energy drink market is decreasing lower than other branches such as Sting from Pepsico or Number1 from Coca-cola, even unmarketable. Many audiences have doubts about its quality, wonder if it’s not good for health with nicotine or don’t like its taste. Red bull seems to have more good strategies to please Vietnamese customers. (Red Bull ban t? i VN co ? nh hu? ng d? n s? c kh? e? , 2009) 5. 2 – Literature review 2 (Market share). Red Bull is the product of Energy Drinks which are dominate in the market now. It has been in more than 100 countries all over the world. Production of annual sales is about 1 billion cans, the revenue of Red Bull has increased from 920 million USD in 2001 to 2 billion USD in 2004 ( Red Bull- Anh hung tu con so khong, 2007) In Vietnam, Red Bull Energy Dinks are becoming more and more popular. In any restaurant or bar, this beverage always be the first choice of custormers. The market share of Soft Drinks in Vietnam has been increased, average is 2% per year between 2001-2006 ( Soft Drinks in Vietnam to 2011, 2007). The leading company in this filed is Red Bull company, the second is Pepsico with Sting ( Soft Drinks in Vietnam to 2011, 2007). The market share of Red Bull has decreased slightly in recent year, when some brands such as Coca-Cola, Pepsico, Wonderfarm†¦have been successful in building the image in Vietnam market, however, Red Bull still dominant in the market in Vietnam, about 30% of market share, productivity of Red Bull increased to 7 million safes per year (tuoitre. com. vn, 2009). Nowadays, Red Bull get 70% of global market share (Soft Drinks in Vietnam to 2011, 2007). It is because of strong brand name and large of number people enthralled this attractive beverage. 5. 3 – Literature review 3 (Advertising) Red Bull is a famous brand of energy drink in Europe and all over the world. It was found out by Dietrich Mateschitz in 1982, in a trip of him to Hong Kong. Nowadays, Red Bull almost has no competitor in energy drink market, thanks to the brilliant marketing and advertisings strategies of Dietrich. Before Red Bull has come out of any market, Mateschitz always make a statement in public as he not only sold drinks, but also sold a cheerful, comfortable feeling for consumers (SGGP, 2009). According to Hong Nhung (2008), Mateschitz has used sports as a tool to build the image of Red Bull brand, as he bought racing and football teams and renamed it following Red Bull. Of course, the traditional advertising, TV and radio have been used widely, to expand the brand of Red Bull. On the other hand, organize big shows was also one great way to advertise of Mateschitz, as the Red Bull Music Academy, a show of over 50 DJ was showed twice a week in Berlin the first time in 1998 (Vietnambranding, 2008). 6 – Reference list [1]. Red Bull_ The macro environment 2009, drawert. com, viewed 30 July 2009 http://www.drawert. com/red_bull_4. php. [2] Red Bull IMC Plan 2008, megaessays. com, viewed 30 July 2009 http://www. megaessays. com/viewpaper/14478. html [3] Red Bull ban t? i VN co ? nh hu? ng d? n s? c kh? e? 2009, thegioitrithuc. vn, viewed 30 July 2009 http://thegioitrithuc. vn/content/view/23874/169/ [4] Red Bull- Anh hung tu con so khong, 2007, socbay. com, viewed 29 July 2009 http://www. socbay. com/news/detail/red-bull-anh-hung-tu-con-so-khong/600896582/50397184/0. html [5] Kho? ng tr? ng th? tru? ng n? i d? a – K? 3: Nh? ng cach lam thanh cong, 2009, tuoitre. com. vn, viewed 29 July 2009. http://www. tuoitre. com. vn/Tianyon/Index. aspx? ArticleID=302421&ChannelID=11 [6] Soft Drinks in Vietnam to 2011, 2007, researchandmarket. com, viewed 29 July 2009 http://www. researchandmarkets. com/reports/586703 [7]SGGP, 2009, â€Å"Red Bull – thuong hieu manh ve nuoc tang luc†, Xa lo, viewed 24th July, 2009, http://tintuc. xalo. vn/20-2043108925/red_bull_thuong_hieu_manh_ve_nuoc_uong_tang_luc. html. [8]Hong Nhung, 2008, „Dietrich Mateschitz – Nguoi lam nen Red Bullâ€Å", VietnamleaderI, viewed 25th july, 2009, http://www. vietnamleader. com/index. php? option=com_content&view=article&am.

Environmental Studies Essays – Environmental Management Systems

Will Environmental Management Systems and associates Environmental Reporting enterprises aid the construct ofSustainable Development in application?The International Organization forStandardization ( ISO ) is a federation of non-governmental organisations ( NGOs ) created to lucubrate and better international criterions. The ISO initiallycreated general direction criterions ( the ISO 9000 Series ) for organizationsand industries that acknowledged the value of a systematic attack tomanagement. However, as economic growing and the environment have frequently been inconflict with one and other ( and industries today face many political, socialand economic force per unit areas to better their environmental public presentation – Gale, 1996 ) the ISO further developed the 14000 Series, which applied the same managementsystem as the 9000 Series to companies ‘ environmental issues ( The LexingtonGroup, 2005: 5 ) . The rules behind the ISO 14000 Series apply to any organisation, public or private, whose activities, merchandises or services interact straight or indirectly with the environment ( The Lexington Group, 2005 ) . The ISO 14000 Series rapidly becametheenvironmental policy criterion for companies to follow, and since its constitution in 1996 1000s of organisations have adopted the Environmental Management Systems ( EMSs ) . EMSs are used in the public and private spheres, at all graduated tables, from national to local authorities, and from big multi-national corporations to little in private owned concerns. This essay will discourse if, and towhat extent, EMSs ( and specifically the Environmental Reporting subordinate ) will help the construct of sustainable development in application. This essay isstructured as follows: foremost, it discusses the most of import of the ISO 14000standards, the EMS ; 2nd, it considers another ISO 14000 constituent, Environmental Reporting ; 3rd, it analyses and considers the variables andapplication of sustainable development ; 4th, it turns to a few instance studiesto exemplify how EMSs work in pattern ; and eventually, it draws some conclusionsabout how effectual these criterions are in helping the construct of sustainabledevelopment. Environmental Management Systems As discussed in the Introduction, the ISO 14000 Series was developed to use the ISO ‘s widely recognizedmanagement systems to a company ‘s environmental issues ( The Lexington Group,2005 ) . The EMS, or ISO standard 14001, rapidly became the internationallyrecognized model for environmental direction, measuring, rating andauditing ( GreenBiz, 2005: 1 ) . To name a few illustrations, the duties ofthe EMS include: making a elaborate environmental policy for an organisation, analyzing the environmental impact of its merchandises, activities and services, set uping environmental aims, helping the organisation in meetingits legal and regulative demands, supplying preparation to employees, andoverseeing the company ‘s auditing process. The EMS meets international criterions, but is tailored to specific operations, leting companies to command the environmental impact of their activities, merchandises, and services ( GreenBiz, 2005: 1 ) . Though an organisation could, ofcourse, set up these really guidelines and parametric quantities themselves, companiesoften find that ISO 14001 adherencehelps to run into the ever-increasingenvironmental criterions and concerns of the planetary market place ( GreenBiz,2005:1 ) . Other likely benefits for a company efficaciously implementing an EMSare legion and include, among others: . a more effectual and systematic attack to pull offing itsinteractions with the environment ( The Lexington Group, 2005 ) ; . bettering cost-effectiveness ( by salvaging the money and staff timenecessary to pull off environmental personal businesss independently – The Lexington Group,2005, every bit good as by bettering efficiency and in bend cut downing the costs ofenergy, stuffs, all right and punishments – Morrow and Rondinelli, 2002:162 ) ; . leting companies to convey their environmental policies moreeffectively to neighboring communities and other stakeholders ( The LexingtonGroup, 2005 ) ; . and bettering their image and pulling clients through theestablishment of a strong image of corporate duty ( Morrow andRondinelli, 2002: 163 ) . All of these benefits, of class, increase the likeliness that companies will assist lend to sustainabledevelopment. However, the cost and benefits of an EMS ( and in bend, theprobability that the EMS will play a function in sustainable development ) fluctuateconsiderably depending on a scope of standards. These might include: the type oforganization, its bingeco-efficiency, the organisation ‘s possible environmental impacts or hazards, the extent towhich a company antecedently implemented facets of environmental sustainability, and the premium placed on sustainability by the organisation ‘s stakeholders andcustomers ( The Lexington Group, 2005 ) . Whilst this subdivision has outlined EMSs and their possible beneifts, the undermentioned subdivision will discourse Environmental Reporting, its association and influence on EMS, and its part to the sustainable development of organisations. Environmental Coverage Corporate coverage is an essentialcomponent of concern direction. It is defined as the voluntary publicpresentation of information about an organisation ‘s non-financial public presentation -environmental, societal and economic – over a specified period, normally afinancial twelvemonth ( Department of Environment and Heritage, 2005: 1 ) . These can bemade public in a assortment of ways, including as a stand-alone papers, on a companywebsite, or as a constituent of an Annual Report ( Department of Environment andHeritage, 2005 ) . An Environmental Report is a cardinal constituent of the ISO 14000 Series, and an indispensable measure to increasing transparence and, as a consequence, answerability in a company ‘s environmental patterns ( Department of Environment and Heritage, 2005 ) . The pattern of Environmental Reporting is going more common because of force per unit area from stakeholders, every bit good as a general public demand for increased openness on environmental issues ( Kolk, 1999 ) . Further, some states have now begun to enforce legal duties on houses to bring forth Environmental Reports ( Kolk, 1999 ) . A Corporate Environmental Report ( CER ) is, in kernel, a agencies to leaving a company ‘s environmental performance.Arguably, the most of import map of the CER is to let the organizationto evaluate its observation of the environmental policies, ends and objectivesset out in its EMS ( United Nations Environment Programme, 2005 ) . It is alsoused to: exhibit a company ‘s EMS and corporate duty ; show tokey stakeholders, every bit good as to clients, that it is following with theirdemands ; assist a company path its ain advancement and place internal strengthand failings ( United Nations Environment Programme, 2005 ) ; and measure itscurrent public presentation and put farther hereafter ends. The general social demand for increased transparence on environmental issues, and in bend environmental coverage, is exemplified by the fact that the most complete studies are published by industries with hapless or controversial public images, i.e. , the chemical or lumber industries ( Davis-Walling and Batterman, 1997 ) . In so long as there is objectivityand honestness, environmental coverage can be conducted either internally orexternally ( Rice, 2005 ) . Undeniably, for environmental coverage to beworthwhile, it must be believable, and there is increasing force per unit area from twospecific waies to verify environmental studies: foremost, there is asignificant move from environmental statements and purposes to quantified, comparable, verifiable, and even verified information ( Kolk, 1999: 225 ) ; andsecond, the demand of independent, third-party confirmation andcertification as an about expected component of every worthwhile attempt ( Rice, 2005: 1 ) . Though Environmental Reporting hasa large function to play in helping the long-run sustainability of an organisation, it is however a procedure plagued with jobs. Research seems to indicatethat environmental coverage is typically lacking and non of a standard tosatisfy the information demands of assorted categories of study readers ( Deegan andRankin, 1999 ) . An independent survey of the environmental studies of the Fortune50 houses found that none provided information that was sufficient forcomprehensive or comparative analyses of environmental public presentation ( Davis-Walling and Batterman, 1997: 1432 ) . Research suggests that one of thebiggest jobs is that a company can get down its environmental reportingwhenever it wants, and that this frequently leads to dissatisfactory consequences. Environmental Reporting, so, typically comes before the EMS, and could therefore merely act as a statement ofobjectives, and non the researched and analysed study on the achievement ofenvironmental aims under an EMS that it ‘s meant to be. To be practicaland effective ( and non merely a statement of environmental policies ) environmental coverage should truly be developed farther along theimplementation of the ISO 14000 Series. Additionally, it should be a continuousprocess, and referred back to once more and once more in an effort to consolidate theEMS and efficaciously analyze the companies ‘ advancement. This chronology supports the ISOspecification that organisations seekuninterruptedbetterment: bycontinually describing, as opposed to supplying a one-off initial study, organisations can repeatedly measure and accommodate their EMS. In kernel, it isimportant to underscore that the CER is a agency to environmental betterment andgreater answerability, non an terminal in itself ( United Nations EnvironmentProgramme, 2005: 1 ) . Consideration of the variables and application of Sustainable Development The term ‘Sustainable Development'was foremost used in 1987 inOur Common Future, besides known as theBrundtland Report of the United Nations ‘ Commission on Environment andDevelopment ( WCED ) . The definition offered by the Brundtland Report is stillthe most normally used today, and describes Sustainable Development merely, andarguably mistily, as development that meets the demands of the present withoutcompromising the ability of future coevalss to run into their demands ( WCED, 1987:43 ) . Sustainability is frequently regarded as the ‘buzz-word ‘ of development policy in the 21stCentury. Indeed, as The Economist competently stated: No 1 in their right head is against ‘sustainable development ‘ . Everyone thinks it would be terrific if there were less poorness, less pollution, less disease, less war, less corruptness ( 2002 ) . As an umbrella-term, its WCED definition has been instrumental in making a consensus, but less helpful in making and sketching a model for its accomplishment. Presently, there are in the part of 70 different definitions for Sustainable Development, and each allows organisations to construe the term in whatever manner they see fit. For that ground, EMS and Environmental Reporting are particularly of import for giving public and private administrations likewise, from a national to a local degree, the standardized model necessary non merely for showing their committedness to the pattern of sustainability, but for doing progress towards its existent accomplishment. As mentioned in the Introduction, economic growing and the environment are frequently regarded as being at odds, andthe ISO 14000 Standards are peculiarly of import for assisting organizationsand industry to make their coveted degree of sustainability, and to incorporatethe environment into their general model. Determining an EMS is anorganization ‘s first, and most critical measure in set uping what itsenvironmental facets are, and how it is traveling to cover with them. That said, any organisation can develop an EMS, and though it is an of import startingpoint, it proves small about an organisation ‘s sustainability in and ofitself. Environmental Reporting is hence indispensable non merely to move as the company ‘s ain environmental audit, but to show to stakeholders and society that they are so carry oning themselves in a sustainable mode. Furthermore, accomplishing sustainability is a complicated and long-run ( if non lasting ) procedure ; Environmental Reporting allows a company non merely to measure its achievements, but besides the chance to re-evaluate its mark. The undermentioned subdivision outlines some instance surveies of how organisations have used EMS and Environmental Reporting to minimise their environmental impact. Case Studies This subdivision will show a fewcase surveies to exemplify the value of EMSs and Environmental Reporting. Eachcase survey has been selected to demo scope in the pertinence of thestandards every bit good as to show their usage in both the populace and privatesectors. Solid Waste Management Division, Department of Public Works. Berkeley, California, USA. Description The Solid Waste Management Divisionis Berkeley ‘s municipal waste aggregation and disposal installation. It collectsplant dust, garbage and recycling from about 40,000 residential andcommercial belongingss, every bit good as runing a transportation station, anoil-recycling terminal, and a slump and buy-back recycling Centre. The SolidWaste Management System decided to implement an EMS ( affecting approximately 25 per centum of their 102 employees ) for a assortment of grounds, including: improving thefacility ‘s environmental public presentation, every bit good as employees participation inthis betterment ; doing the peculiar division consistent with the City'soverall environmental rules ; the EMS ‘ value as a marketing/publicrelations tool ; the decrease of costs ; and eventually, an increased competitiveadvantage. Decisions Through implementing an EMS, theSolid Waste Management Division was able to jointly find whatenvironmental impacts the installation had, or might hold in the hereafter. These werethen ranked and ends set to decrease the environmental impact of the facility.These included: extinguishing 98 per cent of dust atoms, cut downing theelectricity used by 250Kwh yearly, bettering the control of hazardousmaterials brought into the site by 75 per cent, adding three mailings per yearto enhance consumer engagement in recycling aggregation, cut downing waterconsumption by 25 per cent, and cut downing figure of pickups scheduled to reducefuel ingestion and emanations. Some of the direct benefits andcontributions to Sustainable Development have been: a decrease in airpollution for the full City of Berkeley ; deriving regard and bettercooperation from the Department of Public Works, including budget alterations ; andconsultation by other City of Berkeley Departments and other Solid Wastepractices all over the United States. Additionally, carry oning an EnvironmentalReport to find the effects of the EMS allowed the installation non merely to hum betterments that it had already made, but to analyze them and put newtargets such as: revising the occupation descriptions, rerouting to cut down the numberof stat mis covered each twenty-four hours, and implementing a new dust suppression system. Beacon Council, Nottinghamshire County Council, United Kingdom. Description One facet of the Beacon Council'sEnvironmental Reporting System is a to the full computerised monitoring andtargeting ( M & A ; T ) system for measuring public presentation at all 600 of theirbuildings. Datas from all public-service corporation suppliers ( including electricity, gas, coal, oil, biomass, and H2O ) are recorded in the specializer system. These are thenmonitored and benchmarked against national public presentation, and make the abilityto instigate disciplinary action to better public presentation. Decisions As reported by the Beacon Council, the M & A ; T system carries out the undermentioned maps: sets energy marks andmonitors public presentation ; sets energy budgets and controls expenditure ; validatesand verifies measures and recovers overcharges ; and proctors and reduces CO2emissions. The continual coverage of the M & A ; T system has been critical in itsconstant monitoring and improving of the Beacon Council ‘s environmentalsustainability. Gillepsie Decals, Inc. Wilsonville, Oregon, USA. Description Gillepsie Decals, Inc. is a40-employee screen-printing company in Oregon. To develop an EMS, the companytook the undermentioned stairss: foremost, it developed its environmental policy ; 2nd, it identified the company ‘s environmental facets and so ranked them in orderof importance ; and 3rd, it set out environmental ends and developed programsto achieve them. Decisions The company made a figure ofimprovements and took important stairss towards accomplishing environmentalsustainability. Two notable illustrations are: one, they reduced the sum ofwaste ink by developing criterions for ink commixture, and a computing machine record ofcolours and mixes for repetition occupations ; and two, they reduced their H2O use by requestinginformation from other companies on their H2O recycling systems, bypurchasing bottled imbibing H2O for employees ( and thereby bettering employeespirits ) ; and by put ining low-flush lavatory theoretical accounts. Gillespie ‘s have stated their committedness to uninterrupted environmental betterment, and have decided to develop other environmental facets in the hereafter. It is ill-defined whether Gillespie ‘s carried out Environmental Reporting, but it is evident that this procedure would be utile for both corroborating the environmental betterments already made, and finding what remains to be done to accomplish the coveted degree of sustainability. Decision EMS and Environmental Reportingwill so assistance in the construct of Sustainable Development in application. TheCase Studies in the old subdivision demonstrated some of the positive resultsof an organisation ‘s execution of an EMS. All three illustrations illustratedhow an EMS, and Environmental Reporting, contribute to the improvedenvironmental public presentation of the establishments in inquiry. The Gillespie CaseStudy was a really small-scale illustration of EMS that demonstrated how the systemcould work even for a little company. Furthermore, the first two instance surveies surely are a presentation of how the EMS and Environmental Reporting can lend to more than merely their establishments environmental public presentation. In the Berkeley illustration, it showed non merely how an EMS can lend to Sustainable Development for the individual establishment, but besides how this affects the metropolis as a whole, and can act upon similar establishments nation- ( or even world- ) broad. The Beacon Council Case Study is a utile illustration of how EMS can do non merely environmental sense, but fiscal sense as good. The first two illustrations besides servedto exemplify what a critical constituent Environmental Reporting truly is. Theyvalidated Rice ‘s line of concluding that for an EMS to be effectual, theEnvironmental Reporting non merely has to happen, but occur continuously.Environmental Reporting demands to be pushed farther down the time-line of theISO 14000 Series, and be something that occurs after the EMS has beenimplemented ( so it acts non merely as a statement of aims but as an actualreport ) , and on a continual footing because sustainability it non a one-off andsimple accomplishment. The Gillespie illustration is hence a utile illustration of how EMS can be effectual, but without consistent re-evaluation and uninterrupted coverage, the first set of alterations are improbable to be followed by another set. If this is the instance, an organisation ‘s environmental public presentation will at best remain dead, but more likely diminution, alternatively of continuously bettering. This will surely non help the construct of Sustainable Development in application. EMS and Environmental Reporting arenot, nevertheless, the Panacea for Sustainable Development. Reviews of thestandards that are proffered merely because they do non vouch SustainableDevelopment are contrary, and hazard throwing out the babe with the bathwater, or rejecting the indispensable with the unessential. EMS and EnvironmentalReporting are instead two individual parts of a possible solution with an infinitenumber of constituents. They should be seen, and valued, as such. Plants Cited Berkeley, City of ( 2005 )Solid Waste Management Division, Department of Public WorksCase Study, available from Eco-efficiency is the primary manner in which concerns can lend to theconcept of sustainable developmentThe vision of eco-efficiency is merely toproduce more from less. Reducing waste and pollution, and utilizing fewer energyand natural stuffs is evidently good for the environment. It is alsoself-evidently good for concern because it cuts companies ‘ costs, excerptsfrom the Bulleting of the World Business Council for Sustainable Development ( The Lexington Group, 2005: 6 ) .

The Presentation of the Relationship Between Beatrice and...

The Presentation of the Relationship Between Beatrice and Benedick in Shakespeare’s Much Ado about Nothing Beatrice is the niece of Leonato, a wealthy governor of Messina. She is feisty, cynical, sharp and witty. Benedick has recently returned from fighting in the wars. He is also witty, and like Beatrice is always making jokes and puns. They both continue a ‘merry war’ against each other, in which Beatrice often wins the battles. ‘They never met but there’s a skirmish of wit between them’, as Leonato says. They both appear content never to marry and swear never to fall in love. Beatrice then describes their last fight, when ‘four of his five wits went halting off’, and she continues teasingly to mock†¦show more content†¦This could also be suggested in the way Benedick uses ‘thou’ to address Beatrice and Beatrice uses ‘You’ to address Benedick. Shakespeare may have used this technique to show Beatrice has less status than Benedick. It could also mean that she is being more reserved and cautious towards Be nedick. The love story between Beatrice and Benedick begins from the love between Claudio and Hero. Their relationship also depends upon and compliments Claudio and Hero’s relationship. These relationships are contrasted with each other. This appears significant because they link together to create an image of understanding and harmony. Beatrice and Benedick previously know each other and continue a ‘merry war’ that started when they first met. When they eventually fall in love it shows their maturity that they can show their feelings. In contrast to the young lovers Claudio and Hero, they are older and more mature. However, their constant competitiveness reveals them to be childish when it comes to love. Claudio quickly falls in love with Hero when he arrives, while Beatrice and Benedick resume the war of witty insults they have carried on from the past. By the end of the play, however, Beatrice and Benedick have earned each other. This isShow MoreRelatedShakespeares Presentation of Hero and Beatrice in Much Ado About Nothing1442 Words   |  6 PagesShakespeares Presentation of Hero and Beatrice in Much Ado About Nothing Hero and Beatrice are the two main female characters in Shakespeares Much Ado About Nothing and they tell us a lot about how Shakespeare saw women in the context of the sixteenth century upper classes. In looking at the presentation of the characters it is important to examine their entrance into the play and what first impressions the audience gets of their personality and appearance. AlthoughRead More Differences between Beatrice and Hero in Much Ado about Nothing1203 Words   |  5 PagesDifferences between Beatrice and Hero in the early scenes of Shakespeare’s play ‘Much Ado about Nothing’ Shakespeare’s play ‘Much Ado about Nothing’ has two main female characters, Beatrice and Hero, who are cousins. Both appear to be completely different in the beginning of the play but, as things progress and their characters develop, there are also some very obvious similarities between them. Hero and Beatrice have a very close relationship; they are best friends. Leonato is Hero’s father butRead More William Shakespeares Presentation of the Two Pairs of Lovers in Much Ado About Nothing 1857 Words   |  8 PagesWilliam Shakespeares Presentation of the Two Pairs of Lovers in Much Ado About Nothing Much Ado About Nothing would have been pronounced Much Ado About Noting in Shakespeares time. Noting would infer seeing how things appear on the surface as opposed to how things really are. This provides an immediate clue as to how the play and the presentation of the story of the two pairs of lovers would be received by an audience of the time, livingRead More Much Ado About Nothing Essay: Love Found and Conflict Resolved1972 Words   |  8 PagesFound and Conflict Resolved in Much Ado About Nothing      Ã‚  Ã‚  Ã‚  Much Ado About Nothing is a lighthearted play that Shakespeare wrote between 1598 and 1600. It has been described as one of his more mature romantic comedies (Bevington, 216). This play focuses on two different relationships, formed by two pairs of lovers. The comparison between how people went about getting married back then and how they do it now is similar in some ways. Much Ado About Nothing portrays the manner in which peopleRead More Classical Imagery in Shakespeares Much Ado About Nothing Essay3559 Words   |  15 PagesClassical Imagery in Shakespeares Much Ado About Nothing The romance of history has lured many of the worlds greatest authors to search for their subject matter in the pages of time. William Shakespeare serves as a unfailing embodiment of the emotion of days past; yet he also turned to those before him. The comedy Much Ado About Nothing is a poignant love story, riddled with stunning imagery and allusion. An examination of the development of certain characters, the imagery and allusion, dictionRead MoreDiscuss the Differences Between Beatrice and Hero in the Early Scenes of the Play1226 Words   |  5 PagesDiscuss the differences between Beatrice and Hero in the early scenes of the play Shakespeares play ‘Much Ado about Nothing has two main female characters, Beatrice and Hero, who are cousins. Both appear to be completely different in the beginning of the play but, as things progress and their characters develop, there are also some very obvious similarities between them. Hero and Beatrice have a very close relationship; they are best friends. Leonato is Heros father but Beatrice has no parents, whichRead MoreWilliam Shakespeare s Much Ado About Nothing And King Lear3685 Words   |  15 PagesName: Instructors’ Name: Course: Date: Analysis of Shakespeare’s powerful female characters in the play â€Å"Much Ado about Nothing† and â€Å"King Lear Introduction Shakespeare is seen to value the role of women as his plays often portray women as heroines. These women have strong characters that endear them to readers. Readers in our current world, and especially women, are encouraged to be self-assertive in demand for equal treatment in our society. This has been the tradition for women in the WesternRead MoreLove in Much Ado About Nothing by William Shakespeare Essay2260 Words   |  10 PagesLove in Much Ado About Nothing by William Shakespeare Shakespeare is well known for presenting the full repertoire of human emotions, and love is no exception. Much Ado About Nothing is unquestionably a play about love. Shakespeare provides the audience with a whole gamut of lovers from the banal Claudio and Hero to the rebellious Beatrice and Benedick. It is this range which allows Shakespeare to critique the conventions and perceptions within his renaissance society